Aquariums Will Have a New Breed of Seahorses on Display This Summer...the Characters of “I Sea Horses!” Toy Line & Book Capture the Myth and Magic of Seahorses

POINT ROBERTS, WA, Delta, B.C., May 12, 2004 - There’s a new kind of seahorse at the aquarium that’s sure to find a soft spot in the heart of horse and ocean lovers alike. The “I Sea Horses!” new line of collectible plush seahorses is swimming its way to specialty stores and aquarium gift shops across North America this summer. Aquariums have found seahorses to be a popular exhibit with attendees. The new breed of “I Sea Horses!” toys will be a perfect take home reminder of the wonder of mythical undersea fish.

With the line’s blend of myth and magic, it is sure to spark the imagination of anyone that can get their hands, or fins, on them! For anyone that loves horses or seahorses, this is sure to be a hit.

Numerous seahorse exhibits will also be on display at public aquariums across North America clearing a path for more educational awareness. Many well-known aquariums anticipating increased patronage throughout the summer months have already ordered the “I Sea Horses!”. The blend of fact and fantasy is sure to satisfy the appetite of anyone that encounters seahorses on their aquarium visit and will fall in love with their majestic beauty. The new brand will bring about many cross marketing opportunities for Wild Heart Ranch in the future.

Set for release in June 2004, you will meet Meadow, Splash, Bubbles, Pegasus, Sandy and Sunflower. Their bright colors and brushable manes will provide hours of imaginative fun. Wrap their bendable tails around your arm or give a squeeze to their round little bellies and watch the starfish light twinkle. With a book also scheduled for release later this summer, the full “I Sea Horses!” story is a must have for avid collectors and kids of all ages.

The legend of the “I Sea Horses!” is sure to become a children’s and parent’s favorite with its easy to read style and blend of humor and imagination. The “I Sea Horses!” came from a mythical herd of horses led by the stallion, Pegasus. He realized that his herd would not be free much longer on the Earth, so he was forced to choose the sea or the sky. He took his frightened herd close to him as they entered the ocean and journeyed into the dark depths. Marina, a star that had also chosen to go into the sea, lit the way for the horses so they wouldn’t be afraid as they changed from earthly four-legged horses into vibrant colored seahorses! For legend excerpts and artwork from the book, fans can see them on http://www.ISeaHorses.com/TheStoryBook.htm

The six collectible plush seahorses come with a nametag and comb around their necks. On their tags, each seahorse has its own descriptive poem and a secret password code to gain access to more fun on the “I Sea Horses!” website, www.ISeaHorses.com. Consumers can explore the site full of aquarium links, coloring pages, seahorse facts, and even sneak peaks of the new book! With so much to check out, the “I Sea Horses!” line provides hours of imaginative adventure.

About I Sea Horses!: www.ISeaHorses.com
Splash Into Our Undersea Magical Adventure!
Collectible plush seahorses and children’s book about a magical heard of wild horses that choose a life in the sea.

About Wild Heart Ranch www.WildHeartRanch.com, www.ISeaHorses.com
Wild Heart Ranch, Inc. is a publishing, entertainment and toy company that creates and licenses non-violent toys and products based on original ideas, stories, and characters. The 'Lucky Stars Collection', 'No More Night Mares' ,'Armadillo Cowboy Club’ & 'I Sea Horses!' brands are all properties of Wild Heart Ranch, Inc.

Jennifer Randle - jenny@wildheartranch.com
Courtney Billinkoff - cbillinkoff@wildheartranch.com
Dawn Van Zant - dawn@wildheartranch.com